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Report: Univision Holds Potential Sale Talks With CBS, Time Warner

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Univision held preliminary talks with CBS and Time Warner over a potential sale, according to a report from the Wall Street Journal.

The U.S.-based Spanish-language broadcaster is said to be seeking at least $20 billion for the sale. That’s far more than the $13.7 billion a group of investors led by Haim Saban paid for Univision in 2007.

A CBS Corp. rep declined comment.

Rumblings regarding the potential pact come months after Univision CEO emerged as one of the few critics of another mega-deal: Comcast’s acquisition of Time Warner Cable. The combination of CBS or Time Warner with Univision could very well be a strategic response to the media business’ consolidation trend, which also includes the prospect of a AT&T-DirecTV deal.

If Univision is indeed on the block, its clout in the booming U.S. Hispanic market would certainly make it a hot property. In addition to a broadcast flagship with ratings that can rival English-language networks, Univision is also owner of a collection of cable and digital properties. Read more at Variety.com